Email Marketing For Ecommerce
Transform your email marketing through personalisation and turn browsers into buyers
Shopping online should be an enjoyable experience. Everyone loves finding the perfect item at the right price. It’s your job to make the purchasing process seamless and to look after customers’ needs before, during, and after they buy. RedEye makes all this and more possible.
Create a single customer view of your buyers
Get to know your customer’s intentions
Customer data should be consolidated into a centrally managed database, but this is not enough on its own. You also need to track and monitor which channels they are browsing on and what content they are most engaged with. We integrate with leading ecommerce platforms, CRMs, and your internal custom systems.
Use transactional and behavioural data to power your communications
Enrich your transactional data with behavioural and engagement insights to gain a clearer 360° view to better understand prospective buyers. This creates new segments for you to build targeted campaigns that convert browsers into buyers.
Identify buyers' interests, past purchases, and buying patterns
Segment on interests and buying signals
Segment buyers based on shopping preferences, demographics, and purchase history. Tailor emails to specific groups, such as bargain hunters, luxury shoppers, or those interested in eco-friendly products, to increase relevance and engagement.
Segment on demographics
Segment your audience based on demographics such as age, income, location, and family status. Promote family-friendly products to parents, highlight discounts and trendy items to younger audiences, or emphasise exclusivity and premium products for your high-income segments.
Making the shopping experience more personal
Personalised content that doesn’t take hours to create
Our Email Builder tool is packed with personalisation functionality to save you time. We have Saved Rows, Synced Rows, and personalised Display Conditions, allowing you to update rows of content in one place.
Increase your zero-party data via preference centres
Encourage customers to update their preferences to ensure they receive personalised information that is relevant to their current needs. If a buyer updates their preferences to only want female products, the messages they receive will be tailored to your female content.
We seamlessly integrate with Shopify
Our native integration with Shopify allows you to leverage your customer data like never before.
Sync your Shopify store with RedEye to access a powerful suite of marketing automation tools designed to convert more shoppers, drive repeat purchases, and increase average order value.
Transfer of person, product, and transactional data between the two platforms at the push of a button.
A reporting suite that will analyse and give insights on all your customer data
Data-driven decision making
With us you get actionable insights through comprehensive reporting, not just on campaigns but on all the data you import into the platform! Our powerful AI-reporting suite enables you to make data-driven marketing decisions from insights you’d never think of coming up with yourself.
Real-time campaign reporting
Monitor the effectiveness of your marketing campaigns in real-time, allowing for quick adjustments to improve reach, engagement, and additional purchases.
Use automation to keep your customers engaged at every stage
Nurture customers and retain them with personalisation
Create marketing campaigns that automatically send personalised content based on a shopper’s interests and interactions on your website, such as Abandoned Cart reminders, Product Restock alerts, or Personalised Product Recommendations.
Create workflows for any scenario
No matter your objective, a well-designed workflow can achieve it — whether it’s boosting sales, upselling/cross-selling related products, or increasing customer engagement. Use a mixture of email, SMS, Web Push, and Social retargeting to craft a customised shopping experience.
Build a lasting relationship with your customers
Make a great impression
Build lasting relationships with customers. Our platform enables you to stay connected through a multichannel approach – all created via a single campaign screen. Use email, SMS, web and app push notifications, direct mail, and more.
API-driven order and delivery updates
Automate reminders for upcoming deliveries or order confirmations to keep buyers informed and ensure a seamless shopping experience. Create engaging pre and post-purchase campaigns using multiple channels such as email, SMS, or app notifications to keep your customers delighted with their choices.
We are marketing automation experts for ecommerce
A platform that is customisable to the needs of ecommerce
We’re the ideal partner for ecommerce brands, with a long history of success with some of the biggest names in the UK. Our extensive experience means we understand the unique challenges of online shopping. Our flexible and customisable approach is perfect for you!
Data-driven marketing for great ecommerce brands
We’ve helped top ecommerce brands implement effective, data-driven marketing strategies for over 15 years, delivering measurable results for brands such as Sky, Get The Label, allbeauty, Fragrance Direct, and WatchShop.
See our platform in action
See how RedEye releases the potential of your customer data to create personalised multichannel campaigns across the customer lifecycle.
In under 3 minutes you’ll discover:
- How quick it is to create segments for use in campaigns
- The simplicity in building dynamic personalised email creatives
- The joy of creating multichannel campaigns from a single workflow
- How AI-driven predictive models will transform your customer lifecycle marketing
Ready to convert more of those abandoned baskets into sales? Contact RedEye
RedEye empowers the ecommerce industry to succeed in delivering the data-driven marketing strategies you need to increase new buyers and convert more one-time shoppers into loyal customers.
One of our friendly experts will find out a little more about your buyer challenges and give you a tour of our platform.
Explore our full capabilities
Explore more capabilities
Predict the future behaviour of individual buyers at each stage of the lifecycle and influence their next likely action.
Multichannel marketing automation
Our intuitive journey builder allows you to easily create automated campaigns across multiple channels – all from one screen.
Reporting made for marketers
Using natural search language (NLQ) anyone can create complex customer analysis and dashboards through a simple search prompt.
Email, SMS, web push, retargeting
Reduce your time, tech stack and license fees by moving to a platform that can offer you all the channels you need.
Actionable customer data
Combine, consolidate and connect all your customer data from transactional to behavioural and deliver data-driven personalisation.
Powerful integrations
Our integrations make it simple to manage your bespoke single customer view with feeds from your data warehouses, CRM’s, CMS & more.
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