Marketing Automation

A smarter way to build your automation campaigns

Enjoy being able to simplify and streamline your workload by building, managing and optimising your marketing automation campaigns in one place.

Automation Channels

Create automated workflows using multiple channels

Deliver seamless multichannel experiences with our powerful customer journey builder.

Campaign journeys

Personalised communications to each and every individual

Adapt the messaging to each customer at the right point in their lifecycle based on their responses.

Behavioural campaign sends

Automatically react to changing customer behaviours

Let your customers’ behaviours and actions guide them along their own personalised journeys.

Multichannel workflow builder

Intuitive campaign workflow builder to make your life easier

Our customer journey builder is loved by our users and cited as one of the most easy to use, yet flexible, automation tools on the market.


Use the drag-and-drop interface to place delays, rules and campaign channels nodes wherever you like. Populate nodes by dragging and dropping segments, filters, rules, creatives and more from the easy to navigate side menus.


What’s more, you can even create your messages for SMS, Web Push and App Push directly within the journey builder, there’s no need to leave the canvas!

Marketing Automation Workflow builder with multiple channels

Use multiple channels in your automations, don't rely on email alone

Your customer lifecycle automations do not have to be limited to email drip campaigns. Start following up with SMS, Web Push, App Push, Direct Mail and retarget offsite with Google Ads, Facebook Ads and Display advertisements.


All our channels are natively built into the platform so that you can use them in any your marketing automation workflows all from a single screen.


Simply drag-and-drop a channel node onto the canvas and connect it to a timer delay. Multichannel campaign orchestration has never been so easy!

Segment builder tool

Set up triggers and responses to customer behaviour and actions

Target your customers exactly at the right time, when they’ve carried out a key action on your website or have hit a milestone. Personalise the journey for each customer, enhance their experience and increase conversion.


Our customer journey builder is ideal to set up key automations such as Abandonment series (Basket, Checkout, Product, Category, Search), Welcome series, Purchased series (Cross Sell, Up Sell, Replenishment), Post purchase reviews, Nuturing journeys, VIP and Loyalty campaigns, Back in stock, price drop and many more.

Marketing Automation Workflow builder with multiple channels

Send transactional email and SMS automations with our API

Our transactional messaging API will transform your transactional and service messages. Send emails and SMS as soon as a customer has completed an action.


And sending transactional messages such as order confirmations, dispatch notifications and delivery updates via the same platform you use for campaign messages creates a more consistent and unified approach.


Transactional messages sent from ecommerce platforms can end up in the junk folder. Not with us. Our deliverability practices are second to none, you’re important messages will always be delivered.

What our clients say

Perfume bottle with pink roses

Email revenue up by 72% compared against previous automation provider

“Since moving over to RedEye they have exceeded our expectations with the level of strategic support and ideas they have provided to help grow Fragrance Direct, in comparison to our previous supplier. All of which has helped us see an impressive increase in performance with email revenue up by 72% when compared to what we achieved with our previous supplier.”

Danielle Hardie, Marketing Executive, Fragrance Direct
Couple watching Sky TV

Quick pace needed for Sky's Abandoned Basket programmes

“I really enjoy working with RedEye on Sky’s Abandoned Basket programme. RedEye strive to push the programme forward, always coming up with new initiatives to try. They are also very accommodating to Sky’s quick pace which is essential. I hope we work together for many more years to come.”

Victoria O'Brien, Digital Product Owner Manager

Predictive Frequency Management increases engagement by 17%

“We’ve gone from sending one or two emails a week to sending almost every day. Our open rates have increased to nearly 40%, click-throughs are averaging about 6% and conversion rate has over doubled.”

Charlotte Freddi, CRM Marketing Manager, Gtech

40% increase in email revenue through data-driven marketing automation

“The exponential growth of Travelodge’s CRM programme in the past couple of years has been credited to the sophisticated technology of RedEye’s Contour platform coupled with the skill, creativity and experience of their team.”

Stuart Dessler, Senior eCRM Manager, Travelodge

Automated data-driven personalisation, at every stage of the customer lifecycle

“My team found the campaign management and segmentation tools so user friendly they could scale up their triggered messaging programmes such as abandoned basket, browse and search, plus our nursery/welcome programmes across 7 countries.”

Matthew Grisman, Head of Customer Retention, MandM Direct

Explore more capabilities designed to grow revenue and strengthen customer loyalty


Enthusiastic marketing automation specialists

Advice and support from dedicated customer success teams helping you reach your goals and produce great customer experiences.

Single Customer View

Create your unique single customer view

Combine, consolidate and connect all your customer data from transactional to behavioural and deliver data-driven personalisation.

Customer intelligence and Predictive Analytics

Intelligent campaign, customer and predictive analytics

Understand, query and action newly uncovered trends and drive your customers through each stage of the lifecycle for maximum returns.

Start driving more intelligent marketing automation today

Request a call and one of our friendly experts will be in touch to find out a little more about your business and its challenges. We’ll show you how RedEye can help you achieve your marketing goals.

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