If your customer data is scattered across different platforms, systems, and departments, you haven’t got a true picture of your customers. You need a customer data platform that connects it all into a single customer view.
We can unify customer data from all of your systems into a single customer view so that you’re in full control – all from one platform.
We’ll layer real-time engagement and behavioural activity over historic CRM data to create the ultimate personalised journey.
We’ll enable you to react in real-time to your customers’ changing behaviours and actions with powerful automated campaigns.
Using first-party data such as browser behaviour, instore activity, and campaign engagement across all channels, our unified customer view provides you with a comprehensive understanding of customer behaviour.
Designed for marketers, you’ll have the insights you need from one place with easy-to-understand reports and audience building options to create the perfect customer experience.
Our advanced indentification uses a total of 24 identifiers to accurately match a customer’s actions so that once they’ve provided an email their previous history can be matched and merged.
Third party cookies are becoming a thing of the past. Thanks to modern browser privacy you can no longer rely on this data. We use zero and first-party data which does not impact on customer privacy.
We’ll automatically cleanse your customer data based on a primary key of your choice. Each time we ingest data we identify duplicate customers and merge them into one record.
Complete the picture by adding various enrichment cues alongside valuable behavioural information providing you even more campaign and specific targeting opportunities.
Automatically updating into your lifecycle segmentation, you’ll always have the most up-to-date snapshot of your customers to drive campaigns that generate results.
Combine multiple data points into dynamically updating segments based on customer behaviour, buying patterns or stage within the lifecycle.
Overlay and blend predictive models into your segment creation for the most advanced level of targeting.
You’ll save time managing your customer lifecycle journeys and ensure your segment targeting reflect a truer picture of your customers’ behaviours.
Our intuitive drag-and-drop segmentation builder makes is easy for you to build complex segmentation rules.
Use And/Or operators to narrow down or increase your audience selection. You can group these together to create amazingly flexbile queries from a single segment.
No longer will you have to create lots of individual segments.
Save time, resource and headaches with our database integrations. From official integration apps and APIs to custom data feeds, our strength is in the flexible approach we use to seamlessly integrate with your tech stack.
We are both ISO 9001 and 27001 certified and have a comprehensive Information Security Management System (ISMS) that is independently audited annually. We’ve worked with some of the biggest financial and insurance brands in the UK and meet their strict standards.
We are also a member of the Data & Marketing Association (DMA) with our employees taking an active role on their committees.
“Whilst we leverage historic data to proactively plan for the future and provide relevancy to our customers, we have also learned the importance of being flexible and applying more real-time data to adapt our strategy to grow and secure the future value of our customer database.”
“Without the RedEye Marketing Automation Hub, especially the ‘Back in Stock’ programme, the channel growth we have seen in the last three years wouldn’t have happened. We feel RedEye are an integral supplier of Eaglemoss and are looking forward to continuing our growth together.”
“The exponential growth of Travelodge’s CRM programme in the past couple of years has been credited to the sophisticated technology of RedEye’s Contour platform coupled with the skill, creativity and experience of their team.”
“Being able to segment our email base by level of engagement has led to a more focused management of send volume. In practice this has meant sending more to our top engaged customers (alphas) and the confidence to curtail sends to our non-engaged’s almost completely. This led to a 17% increase in email revenue for only 2% more volume YoY.”
“I am impressed with every staff member I have dealt with at RedEye. It was clear that there was a commitment to help us as much as possible and as quickly as possible. I feel we have made a great choice in our email marketing partner.”
Predict the future behaviour of individual customers at each stage of the lifecycle and influence their next likely action.
Our intuitive journey builder allows you to easily create automated campaigns across multiple channels – all from one screen.
Using natural search language (NLQ) anyone can create complex customer analysis and dashboards through a simple search prompt.
One of our friendly experts will be in touch to find out a little more about your challenges and give you a tour of our platform, highlighting exactly how our tech can solve your problems and help you reach your marketing objectives.