Single Customer View
An accurate single customer view is at the heart of everything we do
Tie customer data together from any touchpoint into a comprehensive customer record, using our single customer view, held at the core of RedEye’s marketing automation platform.
Powerful customer databases built on experience
We have been building customer databases for clients since 1997. The power of the RedEye database and our management and application of customer data is one of the key factors that make us different.
Delivering the most compelling personalised content, increasing engagement and ultimately conversation starts with the development of a database that connects, unifies and enriches all of your customer data and behaviour in one place – a single customer view.
We’re a passionate believer that a valuable single customer view is the foundation to any successful data driven marketing strategy.
How it's done
Connect
We eliminate your customer data silos and connect every on and offline touchpoint your customer has with your brand into one database.
Connect your person, product, transactional, loyalty data and more to form a complete and bespoke picture of your customers.
Unify
The strength of your SCV is measured on its ability to unify and deduplicate customer records. We automatically connect the dots between each data source.
Using 24 unique identifiers your data is unified to create complete and individual customer records.
Enrich
We enrich every customer profile with onsite behavioural tracking and channel engagement data.
Understand how and when customers engage with your brand and react in real-time to trigger automated campaigns from any point within the customer journey.
85.4% increase in email engagement year on year
“Whilst we leverage historic data to proactively plan for the future and provide relevancy to our customers, we have also learned the importance of being flexible and applying more real-time data to adapt our strategy to grow and secure the future value of our customer database.”
Eaglemoss achieve 63% email revenue growth YOY
“Without the RedEye Marketing Automation Hub, especially the ‘Back in Stock’ programme, the channel growth we have seen in the last three years wouldn’t have happened. We feel RedEye are an integral supplier of Eaglemoss and are looking forward to continuing our growth together.”
40% increase in email revenue through data-driven marketing automation
“The exponential growth of Travelodge’s CRM programme in the past couple of years has been credited to the sophisticated technology of RedEye’s Contour platform coupled with the skill, creativity and experience of their team.”
Explore more capabilities designed to grow revenue and strengthen customer loyalty
Create your unique single customer view
Combine, consolidate and connect all your customer data from transactional to behavioural and deliver data-driven personalisation.
Intelligent campaign, customer and predictive analytics
Understand, query and action newly uncovered trends and drive your customers through each stage of the lifecycle for maximum returns.
Fully integrated multi-channel marketing automation
Our intuitive journey builder allows you to easily create automated campaigns. Harness the power of cross-channel communications all from one screen.
Start driving more intelligent marketing automation today
Request a call and one of our friendly experts will be in touch to find out a little more about your business and its challenges. We’ll show you how RedEye can help you achieve your marketing goals.