Thoroughly understand your campaign performance and customer behaviour through advanced reporting and predictive analytics, so you can make intelligent decisions on your marketing automation strategies.
Track and analyse any segment to gain greater insight into their value, engagement and buying behaviour.
Instantly see the metrics that matter to your campaigns success and take action to improve performance.
Predict the future behaviour of individual customers at each stage of the customer lifecycle and influence their next likely action.
Our predictive models use powerful machine learning algorithms to predict future individual customer behaviour. Proactively acquire, grow and retain customers at scale, maximising revenue and customer lifetime value.
Know which prospects are likely to make their first purchase and grow your customer base.
Achieve more repeat purchases by predicting which customers will purchase from you again.
Increase loyalty by uncovering who will become your next most valuable customer.
Re-engage customers with key campaigns before they turn to a competitor.
Act before your customers opt out and you lose the value of that customer forever.
Learn the optimum frequency of campaigns for your customers to avoid over mailing.
Remove the guess work from your marketing automation strategies and uncover new insights and opportunities you never new existed. From any report you can drill down to ask any question of your data. Quickly combine, filter or pivot to create your own visualisation and custom dashboards.
Gain a complete view of the performance and deliverability of your campaigns in fully customisable dashboards. Easily view and analyse campaign engagement, revenue, deliverability and volume within minutes not hours.
Deepen your understanding of individual customers and segment behaviour by monitoring their value, site engagement and buying behaviour to inform new campaigns or untapped segments to target and drive up your customer lifetime value.
Combine multiple data points into dynamically updating segments based on customer behaviour, buying patterns or stage within the lifecycle. Overlay and blend predictive models into your segment creation for the most advanced level of targeting.
Dynamically updating segments saves you time managing your customer lifecycle journeys and ensures your segments and targeting reflect a truer picture of your customers’ behaviours.
“Since moving over to RedEye they have exceeded our expectations with the level of strategic support and ideas they have provided to help grow Fragrance Direct, in comparison to our previous supplier. All of which has helped us see an impressive increase in performance with email revenue up by 72% when compared to what we achieved with our previous supplier.”
“Since applying the predictive churn model onto our customer database, we have been overwhelmed with the success in not only dramatically reducing customer churn but also increasing sales from those who would have previously lapsed by 414.6%.”
“We worked with RedEye to implement their Predictive Modeller to help us identify our customers who were most likely to leave. The Churn Model gave us the opportunity to act before it was too late. We saw an 8.8% increase in retention.”
Our intuitive journey builder allows you to easily create automated campaigns. Harness the power of cross-channel communications all from one screen.
Advice and support from dedicated customer success teams helping you reach your goals and produce great customer experiences.
Combine, consolidate and connect all your customer data from transactional to behavioural and deliver data-driven personalisation.
Request a call and one of our friendly experts will be in touch to find out a little more about your business and its challenges. We’ll show you how RedEye can help you achieve your marketing goals.