Email Marketing For Sports Clubs and Associations
Is your supporter and membership data overwhelming your team? It's time to become the MVP of the inbox
Sports club marketing is hard! You need to engage with diverse audiences including supporters, members, sponsors, and the local communities. Personalising content for these different groups can be challenging. Our marketing automation platform is flexible enough to solve this headache.
Gain a 360-degree view of your fans and members
Get to know them like never before
With RedEye, consolidate all your fan and member data into a single, comprehensive database. Track engagement across multiple channels to understand their preferences and behaviours. Our platform’s flexibility means we can integrate with your existing systems to provide a 360-degree view of your audience.
Leverage data for that winning formula
Enrich your supporter data with behavioural insights to create targeted campaigns. Identify key segments based on ticket or membership purchases, merchandise preferences, events attended, and engagement levels to deliver personalised content that will mean as much to your supporters as the club does.
Score big with personalised and tailored communications
Precision targeting and personalisation
Segment your audience based on interests, memberships, demographics, purchases or engagement history. Whether you’re targeting season ticket holders, casual fans, or new members, personalise your messages to increase relevance and engagement.
Effortless control and power over content creation
Our Email Builder tool comes packed with personalisation functionality which saves you time. We have Saved Rows, Synced Rows and personalised Display Conditions. What this means to you is only having to update your content in one place and it’ll update across every email that uses that content block.
Automate to stay ahead of the game
Automated workflows will tackle your time issues
Use automation to send personalised content based on interactions with your club. Create workflows for various scenarios like membership renewals, game day reminder, ticket upsells, nurture journeys, re-engagement campaigns, and event promotions to maintain consistent communication and increase conversions.
Enhance the fan and member experience
Combine automated supporter engagement workflows with timely event promotions or campaign offers all from the same screen. Develop multichannel campaigns using email, SMS, web push notifications, and retargeting to keep supporters excited throughout the season.
You've got the supporter bond and loyalty - drive more revenue from it
Optimise ticket sales and merchandise offers
Leverage data-driven predictive insights to optimise your strategies. Target fans with promotions and upsells for upcoming games, exclusive merchandise offers, and membership renewals to drive revenue growth.
Build lasting supporter relationships
Foster long-term loyalty by staying connected with your membership. Utilise our platform to deliver a cohesive experience across multiple channels, ensuring supporters feel valued and engaged year-round, reducing your supporter churn rate.
See our platform in action
See how RedEye releases the potential of your supporter and membership data to create personalised multichannel campaigns across the customer lifecycle.
In under 3 minutes you’ll discover:
- How quick it is to create supporter segments for use in campaigns
- The simplicity in building dynamic personalised email creatives
- The joy of creating multichannel campaigns from a single workflow
- How AI-driven predictive models will transform your marketing communications
SMS marketing and web push for sports clubs
Compliment email and drive more sales with SMS
Utilise SMS to send instant alerts about flash sales, new merchandise arrivals, and exclusive discounts. Keep your fans updated on the latest offers, driving immediate engagement to boost sales when timing is the most important factor.
Keep fans and members informed about every aspect of your club
Send real-time web push notifications for club news, player updates, and tournament information. Web push ensures your fans are always in the loop, by delivering your updates as soon as they open their browser, resulting in higher satisfaction and more visits to your site.
A reporting suite that will analyse and give insights on your supporter data
Data-driven decision making
With us you get actionable insights through comprehensive reporting, not just on campaigns but on all the data you import into the platform! Our powerful reporting suite enables you to make data-driven marketing decisions from insights you’d never think of coming up with yourself.
Real-time campaign reporting
Monitor the effectiveness of your marketing campaigns in real-time, allowing for quick adjustments to improve reach, engagement, and fan sentiment tracking.
Maintain strong relationships with your sponsors
Strengthen sponsor relationships for sustained revenue
Our platform enables you to automate and personalise communications with your sponsors. Provide them with regular updates on campaign performance, upcoming sponsorship opportunities, and exclusive events.
Nurture your sponsors to maximise their satisfaction
Tailor your messages to highlight the value and ROI they are getting from their sponsorship. Our tools help you manage and nurture these relationships efficiently, ensuring your sponsors feel appreciated and invested in your club’s success.
Keep members engaged, informed and excited to get involved
Nurture members and get them renewing via tailored programmes
Sports clubs would not exist without their members. If you find it hard to keep new club members to stay, then you need to create a nurture and retention programme for your membership lifecycle communications.
Turn long-standing members into brand ambassadors
If you have long-standing members, it’s important to ensure their continued engagement. Keep them informed about new deals, seasonal activities, tournaments, and latest the updates from committees.
Take your email marketing to match point with RedEye as your coach
RedEye empowers sports clubs to succeed in delivering the data-driven marketing strategies you need to drive more sales, keep fan engagement high and encourage more membership uptake.
By leveraging RedEye’s capabilities, you will create more personalised and engaging experiences, optimise your marketing efforts, and improve your operational decisions.
Get in touch
One of our friendly experts will find out a little more about your fan engagement and memebership challenges and organise a time to give you a tour of our platform.
Explore our full capabilities
Explore more capabilities
Predict the future behaviour of individual customers at each stage of the lifecycle and influence their next likely action.
Multichannel marketing automation
Our intuitive journey builder allows you to easily create automated campaigns across multiple channels – all from one screen.
Reporting made for marketers
Using natural search language (NLQ) anyone can create complex customer analysis and dashboards through a simple search prompt.
Email, SMS, web push, retargeting
Reduce your time, tech stack and license fees by moving to a platform that can offer you all the channels you need.
Actionable membership data
Combine, consolidate and connect all your membership data from transactional to behavioural and deliver data-driven personalisation.
Powerful integrations
Our integrations make it simple to manage your bespoke single customer view with feeds from your data warehouses, CRM’s, CMS & more.
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