Email Marketing For Travel
Transform your email marketing through personalisation and turn browsers into bookers
Booking travel is one of life’s perks. Everyone loves looking forward to a getaway. It’s your job to make the booking process seamless and to look after bookers’ needs pre and post-stay. RedEye makes all this and more possible.
Create a single customer view of your bookers
Get to know your booker’s intentions
Booking data should be consolidated into a centrally managed database, but this is not enough on its own. You also need to track and monitor what channels they are browsing on and what content they are most engaged with. We integrate with leading booking systems, Travel CRMs and your internal custom systems.
Use transactional and behavioural data to power your communications
Enrich your transactional data with behavioural and engagement insights provides you with a clearer 360 view to help to better understand prospective travellers. This in turns creates new segments for you to create targeted campaigns that convert browsers into bookers.
Identify bookers interests, previous holidays and when they usually book
Segment on interests and buying signals
Segment bookers based on travel preferences, demographics, and booking history. Tailor emails to specific groups, such as adventure travelers, luxury seekers, or family vacationers, to increase relevance and engagement.
Segment on demographics
Segment your audience based on demographics such as age, income, location, and family status. Promote family-friendly destinations to parents, highlight cheap and cheerful holidays to under 21s, or emphasise luxury and exclusivity for high-income segments.
Making the booking experience more personal
Personalised content that doesn’t take hours to create
Our Email Builder tool comes packed with personalisation functionality which saves you time. We have Saved Rows, Synced Rows and personalised Display Conditions. What this means to you is only having to update rows of content in one place.
Increase your zero-party data via preference centres
Encourage bookers to update their preferences to ensure that they are supplying personalised information that is relevant to their current needs.
If a booker updates their preferences and is only interested in finding out about UK offerings, the messages they receive should be geared towards your staycation content.
See our platform in action
See how RedEye releases the potential of your customer data to create personalised multichannel campaigns across the customer lifecycle.
In under 3 minutes you’ll discover:
- How quick it is to create booker segments for use in campaigns
- The simplicity in building dynamic personalised email creatives
- The joy of creating multichannel campaigns from a single workflow
- How AI-driven predictive models will transform your booker lifecycle marketing
Use automation to keep your bookers fully informed at every stage
Nurture bookers and retain them with personalisation
Create marketing campaigns that automatically send personalised content based on a traveler’s interests and interactions on your website, such as Abandoned Booking, Trip Planning Reminder, or Destination Suggestions.
Create workflows for any scenario
No matter your objective, a well-designed workflow can achieve it — whether it’s boosting last-minute bookings, upselling/cross-selling travel packages, or increasing customer engagement for upcoming trips. Use a mixture of email, SMS, Web Push and Social retargeting to craft a customised travel experience.
Build a lasting relationship with your bookers
Make a great impression
Build lasting relationships with travelers. Our platform enables you to stay connected through a multichannel approach – all created via a single campaign screen. Use email, SMS, web and app push notifications, direct mail, and more.
Travel and trip reminders
Automate reminders for upcoming trips or travel check-ins help retain bookers and ensure a seamless travel experience. Create amazing pre and post stay campaigns using multiple channels such as email, SMS, or app notifications to keep your booker’s delighted with their choice.
We are the marketing automation experts for the travel industry
A platform that is customisable to the needs of travel
We’re the ideal partner for travel brands, with a long history of success with some of the biggest names in the UK. Our extensive experience means we’ve seen it all, so we understand the unique challenges of the travel industry. Our flexible and customisable approach is perfect for you!
Data-driven marketing for some of the best travel brands
We’ve helped top travel brands implement effective, data-driven marketing strategies for over 15 years including Travelodge, Haven, Eurocamp, Butlins, Elegant Resorts, TravelUp EMR and Raileasy.
Wish you were here? Grab your passport, visit RedEye
RedEye empowers the travel industry to succeed in delivering the data-driven marketing strategies you need to increase new bookers and convert more single bookers into long-term customers.
By leveraging RedEye’s capabilities, you will create more personalised and engaging experiences, optimise your marketing efforts, and improve your operational decisions.
Get in touch
One of our friendly experts will find out a little more about your booker challenges and give you a tour of our platform.
Explore our full capabilities
Explore more capabilities
Predict the future behaviour of individual bookers at each stage of the lifecycle and influence their next likely action.
Multichannel marketing automation
Our intuitive journey builder allows you to easily create automated campaigns across multiple channels – all from one screen.
Reporting made for marketers
Using natural search language (NLQ) anyone can create complex customer analysis and dashboards through a simple search prompt.
Email, SMS, web push, retargeting
Reduce your time, tech stack and license fees by moving to a platform that can offer you all the channels you need.
Actionable booker data
Combine, consolidate and connect all your customer data from transactional to behavioural and deliver data-driven personalisation.
Powerful integrations
Our integrations make it simple to manage your bespoke single customer view with feeds from your data warehouses, CRM’s, CMS & more.
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