Segmentation
Utilise segmentation to enhance your customer communication strategy
Use and combine all your data sources to create the most powerful customer segments ever
Underpin your customer engagement strategy with expert segmentation from both online and offline data sources. Why?
Well, how you communicate with your most profitable customers should differ significantly from how you communicate with prospects.
Drive increased engagement
Build strategic customer segments based on all of your data, not just demographic, from personalised 1-2-1 communications triggered by behavioural data, to strategic segments underpinning long term customer marketing strategies.
Build customer segments instantly
React quickly to changing circumstances allowing you to build segments for immediate one-off campaigns. A surplus of blue trousers in the warehouse? Build a segment of individuals who have browsed blue trousers in the last two weeks and send an email with an offer!
Use smart dynamic segmentation
Ensure your segments update constantly as customer behaviour changes. As a prospect moves through the purchase funnel, they would immediately move into another marketing automation lifecycle designed to optimise their newly attained status.
Eaglemoss achieve 63% email revenue growth YOY
“Without the RedEye Marketing Automation Hub, especially the ‘Back in Stock’ programme, the channel growth we have seen in the last three years wouldn’t have happened. We feel RedEye are an integral supplier of Eaglemoss and are looking forward to continuing our growth together.”
Automated data-driven personalisation, at every stage of the customer lifecycle
“Being able to segment our email base by level of engagement has led to a more focused management of send volume. In practice this has meant sending more to our top engaged customers (alphas) and the confidence to curtail sends to our non-engaged’s almost completely. This led to a 17% increase in email revenue for only 2% more volume YoY.”
Predicting churn to makeover allbeauty’s customer retention strategy
“Since applying the predictive churn model onto our customer database, we have been overwhelmed with the success in not only dramatically reducing customer churn but also increasing sales from those who would have previously lapsed by 414.6%.”
Explore more capabilities designed to grow revenue and strengthen customer loyalty
Create your unique single customer view
Combine, consolidate and connect all your customer data from transactional to behavioural and deliver data-driven personalisation.
Intelligent campaign, customer and predictive analytics
Understand, query and action newly uncovered trends and drive your customers through each stage of the lifecycle for maximum returns.
Fully integrated multi-channel marketing automation
Our intuitive journey builder allows you to easily create automated campaigns. Harness the power of cross-channel communications all from one screen.
Start driving more intelligent marketing automation today
Request a call and one of our friendly experts will be in touch to find out a little more about your business and its challenges. We’ll show you how RedEye can help you achieve your marketing goals.