Website Personalisation
Use website personalisation to improve your customers' experiences when returning to your website
Achieve a truly personalised marketing experience for your customers by building on all previous interactions they have had with you, at every touchpoint in the customer journey.
RedEye has been designed with a tailored user experience in mind, giving you the ability to implement a personalisation strategy, where you can personalise every channel, including your ecommerce website.
The benefits of website personalisation in your multi-channel marketing strategy
- Align data and channel silos to deliver a true omni-channel experience
- Push the same personalised content and message across all channels, including your website
- Customise and personalise your customer visits to your ecommerce website
- Start simple and build out your targeting capabilities – there are no limits
- Utilise RedEye’s advanced deduplication and targeting capabilities to deliver the most accurate audience selections
- Enable and enhance your current content delivery platform, allowing you to make use of what you already have
The ability to show each customer content relevant to them as soon as they land on the site
“RedEye’s website personalisation solution has helped us prove how showcasing relevant content on the website improves conversion. It’s fantastic that we are now able to target customers as soon as they enter our site with relevant content.”
Eaglemoss achieve 63% email revenue growth YOY
“Without the RedEye Marketing Automation Hub, especially the ‘Back in Stock’ programme, the channel growth we have seen in the last three years wouldn’t have happened. We feel RedEye are an integral supplier of Eaglemoss and are looking forward to continuing our growth together.”
Automated data-driven personalisation, at every stage of the customer lifecycle
“Being able to segment our email base by level of engagement has led to a more focused management of send volume. In practice this has meant sending more to our top engaged customers (alphas) and the confidence to curtail sends to our non-engaged’s almost completely. This led to a 17% increase in email revenue for only 2% more volume YoY.”
Designed to drive success across multiple channels
Using a single customer view database, create personalised customer experiences by utilising all marketing channels from one powerful workflow and journey builder. This is where data and channels meet.
Email marketing
Create customised, dynamic and personalised emails with or without the ability to code with our flexible editor and design options.
SMS marketing
Built in SMS functionality to send automated responses, complement your email campaigns and boost customer interactions.
Push notifications
Integrate your mobile app data in your marketing automation workflows and engage your customers with one-to-one messaging.
Social, search & display retargeting
Extend your reach easily with our Google Ads, Facebook and Criteo integrations. Create targeted segments and export directly audience retargeting.
Direct mail marketing
Use our address match integration to cleanse your address data, then automate the delivery of your direct mail segments to your mailing house.
Explore more capabilities designed to grow revenue and strengthen customer loyalty
Create your unique single customer view
Combine, consolidate and connect all your customer data from transactional to behavioural and deliver data-driven personalisation.
Intelligent campaign, customer and predictive analytics
Understand, query and action newly uncovered trends and drive your customers through each stage of the lifecycle for maximum returns.
Fully integrated multi-channel marketing automation
Our intuitive journey builder allows you to easily create automated campaigns. Harness the power of cross-channel communications all from one screen.
Start driving more intelligent marketing automation today
Request a call and one of our friendly experts will be in touch to find out a little more about your business and its challenges. We’ll show you how RedEye can help you achieve your marketing goals.