Taking the complexity out of your data

Combine and connect all your customer data into a unified single customer view. Integrate a variety of third-party database sources and enrich further by including layers of behavioural and engagement data.

 

Providing you the most accurate profile of your customers to drive targeted communications, with precise personalisation.

Uncover richer insights about your customers and their behaviours

Predict and influence what your customers will do next via our Intelligence Suite. Continually learning from your customers behaviours, visual reporting will provide total visibility from campaign insights, throughout the whole customer lifecycle, as well as customised metrics that matter to you.

 

Easily create powerful and dynamic segments from these insights enabling you to execute targeting that better reflects your customers behaviours, or stage in the lifecycle.

Effortlessly personalise your customer’s multi-channel experiences

Immediately action customer insights into multi-channel campaigns that attract, engage and convert.

 

Our intuitive journey builder allows you to easily build automated customer lifecycle campaigns that are highly relevant and personalised, across any channel.


Award winning marketing automation technology

RedEye is recognised by G2 as a leader, High Performer and Easiest To Do Business With.

G2 Users love us


The friendly faces behind the tech

Dedicated teams to help you succeed from the very first day

From onboarding, strategic consultancy to customer success, our knowledgeable and professional teams help you every step of the way to achieve your marketing automation goals.



What our clients say

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Email revenue up by 72% compared against previous automation provider

“Since moving over to RedEye they have exceeded our expectations with the level of strategic support and ideas they have provided to help grow Fragrance Direct, in comparison to our previous supplier. All of which has helped us see an impressive increase in performance with email revenue up by 72% when compared to what we achieved with our previous supplier.”

Danielle Hardie, Marketing Executive, Fragrance Direct
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Quick pace needed for Sky's Abandoned Basket programmes

“I really enjoy working with RedEye on Sky’s Abandoned Basket programme. RedEye strive to push the programme forward, always coming up with new initiatives to try. They are also very accommodating to Sky’s quick pace which is essential. I hope we work together for many more years to come.”

Victoria O'Brien, Digital Product Owner Manager

40% increase in email revenue through data-driven marketing automation

“The exponential growth of Travelodge’s CRM programme in the past couple of years has been credited to the sophisticated technology of RedEye’s Contour platform coupled with the skill, creativity and experience of their team.”

Stuart Dessler, Senior eCRM Manager, Travelodge

Automated data-driven personalisation, at every stage of the customer lifecycle

“The flexibility and versatility of the RedEye approach has meant that we’ve been able to join our own cloud-based customer data solutions directly into the platform – this is now powering personalisation in every email that we send.”

Matthew Grisman, Head of Customer Retention, MandM Direct

Interactive and engaging emails that powered long term customer relationships

“I have been very impressed with how simple and intuitive the RedEye platform has been to use. With a small and nimble team, it was important for us to have a flexible and versatile platform that we could rely on to help us to deploy the scale and sophistication of personalised lifecycle campaigns that you might expect from a much larger team.”

Alex van Steeden, Senior eCRM & Insight Manager, Papa John's

Predicting churn to makeover allbeauty’s customer retention strategy

“Since applying the predictive churn model onto our customer database, we have been overwhelmed with the success in not only dramatically reducing customer churn but also increasing sales from those who would have previously lapsed by 414.6%.”

CRM Manager, allbeauty

Travis Perkins used AI and predictive analytics to reduce customer churn by 54%

“We worked with RedEye to implement their Predictive Modeller to help us identify our customers who were most likely to leave. The Churn Model gave us the opportunity to act before it was too late. We saw an 8.8% increase in retention.”

Vicki Nolan, Senior Digital Marketing Manager, Travis Perkins
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Let us help you drive more intelligent marketing automation

Request a call and one of our friendly experts will be in touch to find out a little more about your business and its challenges. We’ll show you how RedEye can help you achieve your marketing goals.


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Econsultancy and RedEye: Embracing Predictive Marketing Report 2018 - RedEye
HomeResourcesEconsultancy and RedEye: Embracing Predictive Marketing Report 2018

Econsultancy and RedEye: Embracing Predictive Marketing Report 2018

RedEye and Econsultancy’s latest Predictive Analytics report follows on from last year’s report on achieving predictive maturity.

 
This year’s Embracing Predictive Marketing report, the third in the series, follows a survey of 400 marketers carried out in 2016, and a series of qualitative interviews with senior practitioners conducted last year.
 
This latest report revisited some of those interviewees and added others, supplementing the insights from these conversations with data from related survey-based Econsultancy reports.
 

What you can find out in our Embracing Predictive Marketing Report:

 
Becoming a data-driven organisation
It might seem that the key to taking advantage of predictive analytics is having sufficient data, but having the right organisational mindset is arguably more critical.
 
Managing data
We believe that there are three linked but separate elements that determine how well organisations are able to make use of data.
 
Taking action based on insight
The final piece of the puzzle for companies using predictive analytics is their ability to take the insights and turn them into action.
 
AI and machine learning
It seems no discussion of the future of marketing is complete without a mention of AI and machine learning, usually centred on how soon the robots are going to take over marketers’ jobs.
 

Download now…





Start driving more intelligent marketing automation today

Request a call and one of our friendly experts will be in touch to find out a little more about your business and its challenges. We’ll show you how RedEye can help you achieve your marketing goals.


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