There is a real shift taking place in how marketing automation platforms operate
AI, machine learning, customer data platforms, predictive analytics and Behavioural Data… all factors being brought to bear by marketing automation platforms.
How can the marketer use these to create more relevant and timely campaigns, drive up performance, revenue and the lifetime value of the customer?
An advanced marketing automation strategy can do just that, increase customer lifetime value and drive up the value of your business.
Download this whitepaper to discover how you can increase customer lifetime value by using five key applications.