Email marketing is one of the most powerful tools for higher education institutions, offering a direct and personal way to communicate with prospective students, alumni, and stakeholders.

 
Whether you’re aiming to boost open day attendance or encourage more applications, a well-planned email campaign can have a significant impact.
 
This checklist outlines the essential steps to ensure your email marketing efforts are effective, personalised, and data-driven.
 
Our interactive infographic lets you tick off all the steps you are already doing, and if you’re feeling competitive – add up the total to give you a HE email marketing grade from fresh-faced Fresher right through to Email Marketing PhD’s.
 

 
 

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