Get your multi-channel marketing strategy firing on all cylinders with actionable insights from these blog posts, webinars, guidebooks, infographics and more…
Another AI type has quietly gone under the radar for years, despite generating huge returns for those early adopters – we’re talking about machine learning and predictive analytics.
For our first Generative AI experiment we've created a subject line generator which scans your email creatives and offers recommendations based on the content.
What's the difference between Control Group Testing and A/B Testing? Why you should be using both of these techniques to further improve your marketing automation strategies.
RedEye is celebrating it's 25th Birthday in 2022. Born in 1997, we've celebrated a lot of 'firsts' in the industry such as the first company to send a triggered email send based on behavioural activity.
Develop an effective marketing campaigns for increased customer satisfaction in an “always-on” digital era with insights from RedEye's Danni Hunt.
Starting off with a poll we learned that 70% of our viewers were not using AI and were interested to see how it will benefit them. Featuring Katie King and Andrew Mann.
Understanding your customers is key to your marketing strategy. That's why you should use AI to help drive your decision making and not rely on the luck of the draw.
Watch our marketing automation specialists talk you through the many benefits of using a SCV to power your retail and ecommerce marketing campaigns.
This quick and easy RedEye quiz will collate all the data about your customer data in a ‘data frenzy’ and reveal your Data Persona. Will you be a Data Devil?
CDPs and SCVs often get confused by marketers. Both claim to create a single record of a customer. We're here to explain the differences.
It’s true that marketers love data and lots of it, but it’s got to be organised and choreographed correctly if it’s going to be of much use.
Tips to help you develop a strategy to manage your newly acquired customers and most importantly – turn them into profitable repeat purchasers!