From what marketing automation is, the benefits of good automation, AI/predictive analytics to when's the right time to invest and the RFP process. It's all included here.
When did you last review your segmentation strategy? It's important to review regularly. Here's a few ideas to help your summer segmentation.
Incredibly, we found that 81% of you who took the quiz were either Demons or Devils. Most of you were not happy with your data.
Happy Father's Day? Well not for some, marketers offering the chance to opt out of Father's Day emails via email preferences should be high on the agenda.