Get your multi-channel marketing strategy firing on all cylinders with actionable insights from these blog posts, webinars, guidebooks, infographics and more…
As marketing managers seek to harness the power of AI, it's crucial to understand the distinction between two prominent types: predictive AI and generative AI.
Watch the video of our onboarding team as they talk through the main hurdles marketers face when considering changing marketing platforms.
A really easy place to start working with AI is to use it to help with data selections. AI is great at analysing and presenting big data sets and here at RedEye, we have developed a series of machine learning models.
Watch our interview discussing the simple and effective ways marketers can start sending better campaigns to their audiences via personalisation and the use of AI.
We take a look at the most common misconceptions regarding hitting targets and equip marketers with the knowledge on how to achieve more from their email campaigns.
Segmentation is literally the foundation on which all marketing activities sit on. Campaigns can only do well if the foundations are strong. If you're still sending to everyone, you need to read this.
It's crucial to make the online shopping experience as seamless as possible so that customers will return. Let’s explore some tips for creating a frictionless online retail customer experience.
We posed this question to three experts at RedEye who have been keeping an eye on the growth of AI for quite some time. Do they think Generative AI is now the King of marketing?
For our first Generative AI experiment we've created a subject line generator which scans your email creatives and offers recommendations based on the content.
From what marketing automation is, the benefits of good automation, AI/predictive analytics to when's the right time to invest and the RFP process. It's all included here.
Take a look back at the milestones that have led to digital marketing's impressive present-day state. RedEye has been there every step of the way.
AI and automation can help you prevent customers splitting up with your brand, so you wont need to reach for the break-up music playlist!