Taking the complexity out of your data

Combine and connect all your customer data into a unified single customer view. Integrate a variety of third-party database sources and enrich further by including layers of behavioural and engagement data.

 

Providing you the most accurate profile of your customers to drive targeted communications, with precise personalisation.

Uncover richer insights about your customers and their behaviours

Predict and influence what your customers will do next via our Intelligence Suite. Continually learning from your customers behaviours, visual reporting will provide total visibility from campaign insights, throughout the whole customer lifecycle, as well as customised metrics that matter to you.

 

Easily create powerful and dynamic segments from these insights enabling you to execute targeting that better reflects your customers behaviours, or stage in the lifecycle.

Effortlessly personalise your customer’s multi-channel experiences

Immediately action customer insights into multi-channel campaigns that attract, engage and convert.

 

Our intuitive journey builder allows you to easily build automated customer lifecycle campaigns that are highly relevant and personalised, across any channel.


Award winning marketing automation technology

RedEye is recognised by G2 as a leader, High Performer and Easiest To Do Business With.

G2 Users love us


The friendly faces behind the tech

Dedicated teams to help you succeed from the very first day

From onboarding, strategic consultancy to customer success, our knowledgeable and professional teams help you every step of the way to achieve your marketing automation goals.



What our clients say

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Email revenue up by 72% compared against previous automation provider

“Since moving over to RedEye they have exceeded our expectations with the level of strategic support and ideas they have provided to help grow Fragrance Direct, in comparison to our previous supplier. All of which has helped us see an impressive increase in performance with email revenue up by 72% when compared to what we achieved with our previous supplier.”

Danielle Hardie, Marketing Executive, Fragrance Direct
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Quick pace needed for Sky's Abandoned Basket programmes

“I really enjoy working with RedEye on Sky’s Abandoned Basket programme. RedEye strive to push the programme forward, always coming up with new initiatives to try. They are also very accommodating to Sky’s quick pace which is essential. I hope we work together for many more years to come.”

Victoria O'Brien, Digital Product Owner Manager

40% increase in email revenue through data-driven marketing automation

“The exponential growth of Travelodge’s CRM programme in the past couple of years has been credited to the sophisticated technology of RedEye’s Contour platform coupled with the skill, creativity and experience of their team.”

Stuart Dessler, Senior eCRM Manager, Travelodge

Automated data-driven personalisation, at every stage of the customer lifecycle

“The flexibility and versatility of the RedEye approach has meant that we’ve been able to join our own cloud-based customer data solutions directly into the platform – this is now powering personalisation in every email that we send.”

Matthew Grisman, Head of Customer Retention, MandM Direct

Interactive and engaging emails that powered long term customer relationships

“I have been very impressed with how simple and intuitive the RedEye platform has been to use. With a small and nimble team, it was important for us to have a flexible and versatile platform that we could rely on to help us to deploy the scale and sophistication of personalised lifecycle campaigns that you might expect from a much larger team.”

Alex van Steeden, Senior eCRM & Insight Manager, Papa John's

Predicting churn to makeover allbeauty’s customer retention strategy

“Since applying the predictive churn model onto our customer database, we have been overwhelmed with the success in not only dramatically reducing customer churn but also increasing sales from those who would have previously lapsed by 414.6%.”

CRM Manager, allbeauty

Travis Perkins used AI and predictive analytics to reduce customer churn by 54%

“We worked with RedEye to implement their Predictive Modeller to help us identify our customers who were most likely to leave. The Churn Model gave us the opportunity to act before it was too late. We saw an 8.8% increase in retention.”

Vicki Nolan, Senior Digital Marketing Manager, Travis Perkins
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Let us help you drive more intelligent marketing automation

Request a call and one of our friendly experts will be in touch to find out a little more about your business and its challenges. We’ll show you how RedEye can help you achieve your marketing goals.


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What's Stopping you changing marketing platform? - RedEye
HomeResourcesWhat’s Stopping you changing marketing platform?

What’s Stopping you changing marketing platform?

15th September 2023 - 14 mins

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By Lauren Heckman

, Content Marketing Manager

Watch RedEye Marketing Director Rachael interview Richard and Bobbie our onboarding team as they talk through the main hurdles marketers face when considering changing marketing platforms.

 

This video is hosted by YouTube which contains a tracking cookie. Please accept Marketing Cookies to watch this video.

 
Most businesses come to us when they are ready to take a step up in their marketing campaigns, create more personalisation, and start really getting in-depth with segmenting their data and getting the most out of it.
 
Two of our onboarding team Richard and Bobbie are there from the start to really help new partners feel confident as they transfer platforms.
 
The top advice they offer is, to look at changing tech as an opportunity. We understand you have a lot invested and you need to get time to value back quickly, so being as efficient as possible and ensuring a smooth transition with no disruption to your campaigns or your customers is a top priority.
 
“We’re the extension of their team for the time they are with us” says Bobbie, stressing that your goals are our goals and that open, honest and consistent communication, from an initial scoping call to setting key milestones and an overall deadline is all part and parcel when changing platform to RedEye.
 
Regular calls can be scheduled for reassurance and updates and you can be as hands-on as you like.
 
Data is the foundation of great personalisation, but Richard reassures us that even though it’s a key challenge it is something that our teams relish, collating it all together, having the right permissions and helping you set up your automated campaigns, we are able to work it through with you.
 
“Clients are looking beyond just the tech” says Bobbie, and they are always happy to have strategic support, idea generation, a dedicated account manager and real people behind the phone rather than just a ticketing system.
 
Watch the video to meet our onboarding team and see that changing marketing platform isn’t as daunting as you may have first thought.
 

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About the author

Lauren Heckman
Lauren Heckman Content Marketing Manager



Start driving more intelligent marketing automation today

Request a call and one of our friendly experts will be in touch to find out a little more about your business and its challenges. We’ll show you how RedEye can help you achieve your marketing goals.


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