HomeResourcesResearch: Personalisation Paradox: Why marketers hold back despite the benefits

Research: Personalisation Paradox: Why marketers hold back despite the benefits

28th January 2025 - 20 mins

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By Andy Gilhooley

, Marketing Manager

Download our new research. You’ll find insights from a survey of marketing, ecommerce, and digital leaders, uncovering where companies are falling short, the biggest barriers they face, and tips to unlock personalisation.

 
Personalisation isn’t optional anymore, it’s essential for successful email marketers. Yet, many businesses are struggling to get it right.
 
That’s why we’ve created this research to show you how to bridge the gap between ambition and execution.
 
From fixing data issues to scaling your efforts, it’s time to make personalisation work for you.
 
Personalisation Paradox: 2025 Research
Download the research ⬇️📘
 
 

Here’s a taster of the kind of trends you’ll find in the research:

RedEye Chart1 Greatest Benefits of Personalising Marketing Efforts
Personalisation is a proven driver of results. According to our survey, businesses rank higher engagement and better conversion rates as the top benefits of personalisation.
 
These results show why personalisation is such a powerful tool. Whether targeting broad audiences or niche markets, its impact is clear and measurable.
 
Download the research ⬇️📘


About the author

Andy Gilhooley
Andy Gilhooley Marketing Manager



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