HomeResourcesWebinar: How to use automation to build meaningful donor connections

Webinar: How to use automation to build meaningful donor connections

1st October 2024 - 58 mins

|

By Andy Gilhooley

, Marketing Manager

Right now, the stakes are higher than ever for driving engagement and revenue.

 
Without nurturing meaningful connections within your database, your charity risks losing long-lasting and loyal donors, volunteers, and fundraisers who are essential to your cause. The challenge is real: how do you deliver personalised and relevant communications that truly resonate?
 
The answer lies in marketing automation. Managing all these data points and different patron segments can feel overwhelming, but with the right strategies, you can simplify the process, making it easy to manage even with limited resources, and supercharge your fundraising efforts.
 
This webinar focuses on how nonprofits can leverage automation to simplify donor management, even with limited resources. By streamlining communication, charities can deliver highly personalised content, showing donors their value in a way that resonates. This not only enhances engagement but builds loyalty that translates into long-term support and recurring donations.
 

Watch to learn

 
Efficient donor management: Automation allows for seamless organisation of donor data, ensuring that the right message reaches the right person at the right time.
 
Personalise experiences at scale: With strong segment building tools, your charity can craft custom experiences that make each donor feel recognised and appreciated, fostering stronger emotional connections.
 
Time-saving processes: By automating routine tasks, your team can focus on building strategies that strengthen relationships, driving meaningful and sustained engagement.
 
Come away with practical strategies on how to start automating processes, leveraging marketing automation segmentation strategies for impactful donor experiences, and using these tools to build lasting donor relationships that continuously support their mission.
 

Watch now

This video is hosted by YouTube which contains a tracking cookie. Please accept Marketing Cookies to watch this video.

 
 

Enjoyed this article? Sign-up to receive updates




 
 

Enjoyed this article? Sign-up to receive updates




About the author

Andy Gilhooley
Andy Gilhooley Marketing Manager



Start driving more intelligent marketing automation today

Request a call and one of our friendly experts will be in touch to find out a little more about your business and its challenges. We’ll show you how RedEye can help you achieve your marketing goals.


It looks like you’re using Internet Explorer, which is no longer supported. You might experience issues, please click here to use chrome or here to use Firefox.