With inflation at its highest rate for 40 years, the energy crisis to fully bite this winter and food costs rising monthly, consumer’s wallets have never been more stretched. Shoppers will be looking for more value, carefully considering options and making some cutbacks.
For a successful peak period in 2022 brands need to personalise, segment, reach the inbox and offer an exceptional customer experience to entice customers to buy.
RedEye breakdown their analysis of more than 180+ leading retail brands to undercover trends during last years Black Friday event.
It’s now time to put your Black Friday plans in place to capture new customers and existing customers preferences.
Tim Roe and Chris Wilde examine how you can build your Black Friday sending strategy and stay out of the spam box.
Sarah Sherwood, RedEye’s Creative Design Manager shares her tips for standing out in a crowded inbox this Black Friday.
Danni Hunt, Head of Multi-Channel gives her tips for refreshing your automated campaigns ahead of Black Friday.
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