Black Friday


With Black Friday and the peak period just around the corner, it’s time to put your plans in place!

Black Friday 2021 Blog Header

In November 2020, England was in the mists of the second national lockdown. Though Black Friday in the UK has always predominantly been online when compared to our US counterparts, the national Lockdown caused online sales to grow by as much as 80% according to Retail Research.
 
The national lockdown caused an early wave of buying in November, as shoppers decided not to wait for the traditional Black Friday weekend. Retailers instead saw sales throughout November stay higher than usual which led to another record Black Friday online.
 
Though the RedEye team might not quite know what the Covid-19 impact will be on retailers’ busiest period this year – we have a jam-packed series of content compiling research and best practice advice from the Strategy, Insight, Design and Client Services teams here at RedEye to help you plan for any scenario.

Black Friday Sending Trends

Black Friday & Cyber Monday sending trends

RedEye breakdown their analysis of more than 180+ leading retail brands to undercover trends during last years Black Friday event.

How to capture customers and preferences in time

It’s now time to put your Black Friday plans in place to capture new customers and existing customers preferences.

Building your Black Friday sending strategy

How to build your Black Friday sending strategy

Tim Roe and Chris Wilde examine how you can build your Black Friday sending strategy and stay out of the spam box.

Black Friday 2021 - How to standout in the Inbox

7 creative ways to standout in the inbox this Black Friday

Sarah Sherwood, RedEye’s Creative Design Manager shares her tips for standing out in a crowded inbox this Black Friday.

Black Friday Automated Campaigns Top Tips

Optimising your marketing automation for Black Friday

Danni Hunt, Head of Multi-Channel gives her tips for refreshing your automated campaigns ahead of Black Friday.



Start driving more intelligent marketing automation today

Request a call and one of our friendly experts will be in touch to find out a little more about your business and its challenges. We’ll show you how RedEye can help you achieve your marketing goals.


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