The world of AI in email marketing and marketing automation can seem intimidating. Download our infographic which demonstrates the power of predictions and how it lets you see your marketing future.
Predictive analytics and AI models are fast becoming the staples in increasing your CLTV and ultimately your bottom line.
Feeding in all the data you have on your customers not only helps to generate customer-centric marketing to give a great customer experience but also enables you to monitor the actions of your customers and predict their next move.
There are a number of predictions AI is able to make when analysing your data and the power that they hold to help scale your marketing.
Not only by sending communications when you are likely to get the best results, but also send them at a frequency or with messaging unique to each individual to ensure they don’t lapse and churn.
Or use it to help convert your single purchasers, ensure they say subscribed to your marketing messages and turn them into loyal VIP customers.
Overall being able to balance your communication in the best and most effective way for your customers, individually. It’s not about volume, it’s about quality of communication.