Get your multi-channel marketing strategy firing on all cylinders with actionable insights from these blog posts, webinars, guidebooks, infographics and more…
It’s true that marketers love data and lots of it, but it’s got to be organised and choreographed correctly if it’s going to be of much use.
Any effective marketing strategy needs to be built around an understanding of the customer and that comes from a Single Customer View (SCV)
This week RedEye is joining in to celebrate ‘National Apprenticeship Week’ to help promote the success that apprentices can bring to employers, as well as the value individuals can get through taking up apprentice schemes.
Effective Valentine's Day email marketing campaigns to your lapsing customers can only happen with good segmentation and personalisation.
What was seen by business as a costly undertaking for little benefit is now regularly being seen as an opportunity. Global and national frameworks are in place to provide guidance to big corporates and small businesses alike
Personalisation, individualisation, customer experience. Whatever you call your approach to customer engagement, it’s about demonstrating mutual value exchange.
Reach your customers with personalised dynamic display ads with RedEye’s Criteo API Integration.
Making use of customers’ behavioural, transactional, and engagement, can help you to deliver more tailored and engaging content that can lead to benefits like customer loyalty.
As consumers have become savvy to marketing strategies and turned off to mass mailings of the 'same old same old', it is more important than ever to address what you are sending.
Managing quality can be likened to assembling scaffolding; if the components and construction of the frame are not of sufficient quality, then the higher you build the more risk there is of it all tumbling down.
How accurate is the customer data that you hold? Could the development of your Single Customer View have been enhanced by improving the accuracy of your customer data?
The Fragrance Direct team were in need of a robust and comprehensive single customer view as the foundation to perform their campaign activities