Get your multi-channel marketing strategy firing on all cylinders with actionable insights from these blog posts, webinars, guidebooks, infographics and more…
Here is our essential list of marketing automation journeys for any Higher Education marketer that we recommend setting to up to help you boost acquisitions and drive better engagement
Discover top strategies to revive disengaged customers with personalised re-engagement email campaigns. Learn how AI, predictive analytics, and automation can boost your email marketing success in 2024
Marketing automation done properly can build stronger relationships with prospective students, engage current students effectively, and maintain long-term alumni connections - while saving time and resources.
What are abandoned basket emails and what are the best practices on how to set them up? Here you can learn how to set up successful abandoned basket automations and best practices to keep them optimised.
Email personalisation offers university marketers a powerful tool to engage prospective students in a more meaningful way and thanks to marketing automation, this can be done at scale!
There are a number of ways that charities and non-profits can start laying the foundations for ethical and responsible marketing. Read on to find out how you can add this to your strategy.
Building customer loyalty is harder than ever. But with these 4 trends you can think about loyalty in another way and nurture your customers differently than simply offering points.
There's a temptation to inundate subscribers' inboxes with a barrage of emails in the hope of increasing conversion. However, this approach often backfires, Enter Send Time Optimisation (STO) and Predictive Frequency Management (PFM).
From predictive analytics, to GenAI and everything in between there are many ways AI can assist email marketers to improve engagement and their personalised content.
Don’t know how to integrate AI into your day-to-day work? AI can seem a little intimidating, but it needn’t be. Here are 5 free AI tools you can use to boost productivity.
Another AI type has quietly gone under the radar for years, despite generating huge returns for those early adopters – we’re talking about machine learning and predictive analytics.
Google's decision to phase out third-party cookies on Chrome by the end of 2024 marks a notable shift in the digital landscape. What will this mean for email marketers?