Get your multi-channel marketing strategy firing on all cylinders with actionable insights from these blog posts, webinars, guidebooks, infographics and more…
Black Friday shoppers aren’t your typical customers. Discover why they behave differently, how to engage them effectively, and strategies to turn them into loyal buyers.
Learn how to turn one-time Black Friday and Cyber Monday shoppers into loyal customers this festive season with tailored Christmas campaigns and smart automation tips.
Here is our essential list of marketing automation journeys for any Higher Education marketer that we recommend setting to up to help you boost acquisitions and drive better engagement
Discover top strategies to revive disengaged customers with personalised re-engagement email campaigns. Learn how AI, predictive analytics, and automation can boost your email marketing success in 2024
Download our Black Friday Deliverability Guide for practical tips on ensuring your emails land in inboxes, not spam. Learn how to segment audiences, personalise messages, and improve email performance this Black Friday.
Marketing automation done properly can build stronger relationships with prospective students, engage current students effectively, and maintain long-term alumni connections - while saving time and resources.
Building customer loyalty is harder than ever. But with these 4 trends you can think about loyalty in another way and nurture your customers differently than simply offering points.
The essential list of marketing automation journeys nonprofits and charities need to implement to nurture relationships, increase donations and create engagement for fundraisers.
There's a temptation to inundate subscribers' inboxes with a barrage of emails in the hope of increasing conversion. However, this approach often backfires, Enter Send Time Optimisation (STO) and Predictive Frequency Management (PFM).
From predictive analytics, to GenAI and everything in between there are many ways AI can assist email marketers to improve engagement and their personalised content.
Another AI type has quietly gone under the radar for years, despite generating huge returns for those early adopters – we’re talking about machine learning and predictive analytics.
As marketing managers seek to harness the power of AI, it's crucial to understand the distinction between two prominent types: predictive AI and generative AI.