Get your multi-channel marketing strategy firing on all cylinders with actionable insights from these blog posts, webinars, guidebooks, infographics and more…
We take a look at the most common misconceptions regarding hitting targets and equip marketers with the knowledge on how to achieve more from their email campaigns.
Why do some emails go into inboxes and others into junk folders? Can you fix your reputation? Our Compliance Director Tim Roe explains why it’s not so straightforward.
With Send Time Optimisation, you can bid farewell to the guesswork of scheduling your emails. Our new STO algorithm analyses your subscribers' behaviour and patterns during the last six months.
Segmentation is literally the foundation on which all marketing activities sit on. Campaigns can only do well if the foundations are strong. If you're still sending to everyone, you need to read this.
Done properly and with care, a new IP can be warmed up with the minimum disruption to your marketing plans within weeks by starting with your most responsive and valuable customers.
When in a market of uncertainty it is key to maximise the output of the resources that can provide you organic reach, content, feedback and engagement. Enter Social Media.
We discuss the benefits of using Headless Ecommerce, why it is not the silver bullet for all businesses, who it is aimed at, and what it means for the future of ecommerce.
It's crucial to make the online shopping experience as seamless as possible so that customers will return. Let’s explore some tips for creating a frictionless online retail customer experience.
We posed this question to three experts at RedEye who have been keeping an eye on the growth of AI for quite some time. Do they think Generative AI is now the King of marketing?
For our first Generative AI experiment we've created a subject line generator which scans your email creatives and offers recommendations based on the content.
What's the difference between Control Group Testing and A/B Testing? Why you should be using both of these techniques to further improve your marketing automation strategies.
Preference centres go a long way in taking out the guess work in what makes your subscribers tick. They offer so many benefits to both the marketer and your customers.