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Here is our essential list of marketing automation journeys for any Higher Education marketer that we recommend setting to up to help you boost acquisitions and drive better engagement
Email marketing is one of the most powerful tools for higher education institutions, offering a direct and personal way to communicate with prospective students, alumni, and stakeholders.
Marketing automation done properly can build stronger relationships with prospective students, engage current students effectively, and maintain long-term alumni connections - while saving time and resources.
What are abandoned basket emails and what are the best practices on how to set them up? Here you can learn how to set up successful abandoned basket automations and best practices to keep them optimised.
Email personalisation offers university marketers a powerful tool to engage prospective students in a more meaningful way and thanks to marketing automation, this can be done at scale!