Get your multi-channel marketing strategy firing on all cylinders with actionable insights from these blog posts, webinars, guidebooks, infographics and more…
Learn the best time to send emails with data-driven tips on timing, audience analysis, and automation for peak engagement.
Discover 5 outstanding examples of welcome emails from leading brands. Learn strategies and technical tips to engage new subscribers and boost email performance.
We are delighted to announce that G2 has awarded RedEye 8 High Performer badges in G2’s Fall 2024 report for the marketing automation category.
From predictive analytics, to GenAI and everything in between there are many ways AI can assist email marketers to improve engagement and their personalised content.
Another AI type has quietly gone under the radar for years, despite generating huge returns for those early adopters – we’re talking about machine learning and predictive analytics.
With Send Time Optimisation, you can bid farewell to the guesswork of scheduling your emails. Our new STO algorithm analyses your subscribers' behaviour and patterns during the last six months.
Segmentation is literally the foundation on which all marketing activities sit on. Campaigns can only do well if the foundations are strong. If you're still sending to everyone, you need to read this.
Preference centres go a long way in taking out the guess work in what makes your subscribers tick. They offer so many benefits to both the marketer and your customers.
From what marketing automation is, the benefits of good automation, AI/predictive analytics to when's the right time to invest and the RFP process. It's all included here.
Happy Father's Day? Well not for some, marketers offering the chance to opt out of Father's Day emails via email preferences should be high on the agenda.
We are delighted to announce that G2 has awarded RedEye "Easiest to do business with" status within the Marketing Automation category in their Spring 2022 report.
Happy Mother's Day? Well not for some, and marketers offering the chance to opt out of emails are doing the right thing. Above all it's kind.