Get your multi-channel marketing strategy firing on all cylinders with actionable insights from these blog posts, webinars, guidebooks, infographics and more…
With Send Time Optimisation, you can bid farewell to the guesswork of scheduling your emails. Our new STO algorithm analyses your subscribers' behaviour and patterns during the last six months.
Segmentation is literally the foundation on which all marketing activities sit on. Campaigns can only do well if the foundations are strong. If you're still sending to everyone, you need to read this.
Preference centres go a long way in taking out the guess work in what makes your subscribers tick. They offer so many benefits to both the marketer and your customers.
From what marketing automation is, the benefits of good automation, AI/predictive analytics to when's the right time to invest and the RFP process. It's all included here.
Happy Father's Day? Well not for some, marketers offering the chance to opt out of Father's Day emails via email preferences should be high on the agenda.
We are delighted to announce that G2 has awarded RedEye "Easiest to do business with" status within the Marketing Automation category in their Spring 2022 report.
Happy Mother's Day? Well not for some, and marketers offering the chance to opt out of emails are doing the right thing. Above all it's kind.
This infographic takes you on an automation evolution journey , starting with conversion-led, followed by lifecycle marketing and ending with AI-led automation.
In this guide find the answers to tackling the problem of delivering the best personalised customer experiences head on through marketing automation.
Making use of customers’ behavioural, transactional, and engagement, can help you to deliver more tailored and engaging content that can lead to benefits like customer loyalty.
How accurate is the customer data that you hold? Could the development of your Single Customer View have been enhanced by improving the accuracy of your customer data?
The Fragrance Direct team were in need of a robust and comprehensive single customer view as the foundation to perform their campaign activities