Get your multi-channel marketing strategy firing on all cylinders with actionable insights from these blog posts, webinars, guidebooks, infographics and more…
It’s true that marketers love data and lots of it, but it’s got to be organised and choreographed correctly if it’s going to be of much use.
Any effective marketing strategy needs to be built around an understanding of the customer and that comes from a Single Customer View (SCV)
Effective Valentine's Day email marketing campaigns to your lapsing customers can only happen with good segmentation and personalisation.
Tips to help you develop a strategy to manage your newly acquired customers and most importantly – turn them into profitable repeat purchasers!
Personalisation, individualisation, customer experience. Whatever you call your approach to customer engagement, it’s about demonstrating mutual value exchange.
This infographic takes you on an automation evolution journey , starting with conversion-led, followed by lifecycle marketing and ending with AI-led automation.
In this guide find the answers to tackling the problem of delivering the best personalised customer experiences head on through marketing automation.
Reach your customers with personalised dynamic display ads with RedEye’s Criteo API Integration.
How accurate is the customer data that you hold? Could the development of your Single Customer View have been enhanced by improving the accuracy of your customer data?
The Fragrance Direct team were in need of a robust and comprehensive single customer view as the foundation to perform their campaign activities
Marketers strive for the holy grail of securing long lasting customer loyalty – but what does loyalty look like in 2021?
In this infographic series we give customer loyalty tips on exploring your customers data all the way through to identifying your all important VIPs.