Get your multi-channel marketing strategy firing on all cylinders with actionable insights from these blog posts, webinars, guidebooks, infographics and more…
We discuss 6 marketing myths that are holding companies back but they just aren’t true! Address these and improve your performance. Can you relate to 1 or more of these?
Find out what are the top metrics a marketer can report on, or track over time, to prove their campaigns are a success.
Watch the video of our onboarding team as they talk through the main hurdles marketers face when considering changing marketing platforms.
A really easy place to start working with AI is to use it to help with data selections. AI is great at analysing and presenting big data sets and here at RedEye, we have developed a series of machine learning models.
Watch our interview discussing the simple and effective ways marketers can start sending better campaigns to their audiences via personalisation and the use of AI.
We take a look at the most common misconceptions regarding hitting targets and equip marketers with the knowledge on how to achieve more from their email campaigns.
Why do some emails go into inboxes and others into junk folders? Can you fix your reputation? Our Compliance Director Tim Roe explains why it’s not so straightforward.
With Send Time Optimisation, you can bid farewell to the guesswork of scheduling your emails. Our new STO algorithm analyses your subscribers' behaviour and patterns during the last six months.
Segmentation is literally the foundation on which all marketing activities sit on. Campaigns can only do well if the foundations are strong. If you're still sending to everyone, you need to read this.
Done properly and with care, a new IP can be warmed up with the minimum disruption to your marketing plans within weeks by starting with your most responsive and valuable customers.
For our first Generative AI experiment we've created a subject line generator which scans your email creatives and offers recommendations based on the content.
What's the difference between Control Group Testing and A/B Testing? Why you should be using both of these techniques to further improve your marketing automation strategies.