Get your multi-channel marketing strategy firing on all cylinders with actionable insights from these blog posts, webinars, guidebooks, infographics and more…
It’s true that marketers love data and lots of it, but it’s got to be organised and choreographed correctly if it’s going to be of much use.
Personalisation, individualisation, customer experience. Whatever you call your approach to customer engagement, it’s about demonstrating mutual value exchange.
As consumers have become savvy to marketing strategies and turned off to mass mailings of the 'same old same old', it is more important than ever to address what you are sending.
Retained customers are a huge revenue generator. Brands can save valuable time and resources by focusing their attention on retaining customers.
Discover the many ways brands can personalise their marketing campaign activity using customer data.
Retaining customers is the most important part of growing a business, therefore you need to keep your customer relationships strong and healthy.
Predictive modelling uses machine learning to predict the likelihood that a contact will perform a specified behaviour.
5 tips to help your brand navigate its way out of lockdown, maximise on your newly acquired customers and secure the value of your customer database.