Customer Data Platform (CDP) vs. Single Customer View (SCV)
CDPs and SCVs often get confused by marketers. Both claim to create a single record of a customer. We're here to explain the differences.
Get your multi-channel marketing strategy firing on all cylinders with actionable insights from these blog posts, webinars, guidebooks, infographics and more…
CDPs and SCVs often get confused by marketers. Both claim to create a single record of a customer. We're here to explain the differences.
It’s true that marketers love data and lots of it, but it’s got to be organised and choreographed correctly if it’s going to be of much use.
Tips to help you develop a strategy to manage your newly acquired customers and most importantly – turn them into profitable repeat purchasers!
Our deliverability experts examine how you can build your Black Friday sending strategy.
With Black Friday just around the corner, it’s time to put your plans in place to capture new customers and existing customers preferences.
RedEye breakdown their analysis of more than 180+ leading retail brands to uncover trends during last years Black Friday event.