Get your multi-channel marketing strategy firing on all cylinders with actionable insights from these blog posts, webinars, guidebooks, infographics and more…
CDPs and SCVs often get confused by marketers. Both claim to create a single record of a customer. We're here to explain the differences.
It’s true that marketers love data and lots of it, but it’s got to be organised and choreographed correctly if it’s going to be of much use.
Any effective marketing strategy needs to be built around an understanding of the customer and that comes from a Single Customer View (SCV)
How accurate is the customer data that you hold? Could the development of your Single Customer View have been enhanced by improving the accuracy of your customer data?
The Fragrance Direct team were in need of a robust and comprehensive single customer view as the foundation to perform their campaign activities
Consumers care more about customer experience now than ever before. 80% say experience is equally as important as the product or service.
We are delighted to announce that G2 has awarded RedEye a leader status within the Marketing Automation category from their Summer 2021 report.
Discover the many ways brands can personalise their marketing campaign activity using customer data.
Many young people in particular are expressing their desire to continue shopping online rather than visit high street stores since the pandemic struck.
A good customer experience is worth its weight in gold, as it will make your customers more likely to recommend your brand.
In today’s multi-device and multi-touchpoint customer driven world, multi-channel marketing is an essential part of any marketing strategy.
We are unequivocally living in the age of customer centricity; an age where no marketing effort is able to override the negative impact of poor customer service.