Get your multi-channel marketing strategy firing on all cylinders with actionable insights from these blog posts, webinars, guidebooks, infographics and more…
Personalisation, individualisation, customer experience. Whatever you call your approach to customer engagement, it’s about demonstrating mutual value exchange.
This infographic takes you on an automation evolution journey , starting with conversion-led, followed by lifecycle marketing and ending with AI-led automation.
In this guide find the answers to tackling the problem of delivering the best personalised customer experiences head on through marketing automation.
Reach your customers with personalised dynamic display ads with RedEye’s Criteo API Integration.
Making use of customers’ behavioural, transactional, and engagement, can help you to deliver more tailored and engaging content that can lead to benefits like customer loyalty.
As consumers have become savvy to marketing strategies and turned off to mass mailings of the 'same old same old', it is more important than ever to address what you are sending.
Managing quality can be likened to assembling scaffolding; if the components and construction of the frame are not of sufficient quality, then the higher you build the more risk there is of it all tumbling down.
How accurate is the customer data that you hold? Could the development of your Single Customer View have been enhanced by improving the accuracy of your customer data?
The Fragrance Direct team were in need of a robust and comprehensive single customer view as the foundation to perform their campaign activities
Danni Hunt, Head of Multi-Channel gives her tips for refreshing your automated campaigns ahead of Black Friday.
Sarah Sherwood, RedEye’s Creative Design Manager shares her tips for standing out in a crowded inbox this Black Friday.
Our deliverability experts examine how you can build your Black Friday sending strategy.