Predictive modelling: imagine if you could anticipate your customers’ next move
Predictive modelling uses machine learning to predict the likelihood that a contact will perform a specified behaviour.
Get your multi-channel marketing strategy firing on all cylinders with actionable insights from these blog posts, webinars, guidebooks, infographics and more…
Predictive modelling uses machine learning to predict the likelihood that a contact will perform a specified behaviour.
This year's peak period is looking like it is going to be the "peak of all peaks" due to online shopping surging thanks to the pandemic.
The webinar provides a summary of the key trends and changes experienced by retailers during coronavirus-enforced lockdown.
With the rise of digital in recent months, companies will have more dynamic data at their fingertips; this webinar discusses how you can use this data to extract immediate insights.
With lockdown easing what learnings can be taken from the past four months to ensure you can continue to engage and retain this new type of customer?
In today’s multi-device and multi-touchpoint customer driven world, multi-channel marketing is an essential part of any marketing strategy.
5 tips to help your brand navigate its way out of lockdown, maximise on your newly acquired customers and secure the value of your customer database.
Last month digital marketers from across the country took part in RedEye’s Marketing 'Buzz' Buster quiz to test their knowledge.
Here we take a look at how 4 tech trends changed digital marketing in the noughties, and why their respective pros and cons are still relevant today.
We are unequivocally living in the age of customer centricity; an age where no marketing effort is able to override the negative impact of poor customer service.
Some brands are taking a different approach by revisiting marketing techniques that they have always helped them produce strong business results.
So many people keep talking about the ‘new normal’ we are all going to see when this global pandemic ceases, but what does that actually mean?